I don't think there's anything inherently virtuous in rooting for the underdog (unless that underdog is journeyman @gmail.com after your name is like sticking a black, red, and white #23 on your back. Google makes your life better. It's predictable, it's comfortable, it's happy. And until Larry and Sergey set their sights on the pro bocce ball circuit, it always will be.
But what if it's coming too easily? It's a quality, respectable product, just like the Bulls were - but what if Google isn't really GOOD for the internet as a whole? Google has become so ubiquitous with search that it's a verb unto itself. It seems the vox populi feels that any new thing Google does is going to be the slickest, coolest, most ethical thing, because, well, it's Google.
Competition is a good thing. It's what keeps us from resting on our laurels. Google has dominated the search market for so long without a true challenger, it's getting boring, and according to some, maybe even a little bit evil. And even if it's not, what is there to motivate Google to offer the best product it can? It's time to shake things up. Do we leave it up to the perennial also-rans Yahoo! and MSN? Or is there a shrewd upstart waiting in the wings? Either way, it can only be good for ratings.
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Up Against the Jordan Bulls of Search
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