In the search industry we’ve all heard and read each of those terms quite frequently. We’ve each ran across those who believe their way is the only way, and then there are others who don’t express their opinions as strongly, but still prefer one way over the other. And lastly, there are those who use both methods.
This video/article does not contain any breaking information about either organic or pay per click, but you should still read/watch it because it will give you a couple of up-to-date perspectives from some very respectable people in the industry.