Upholding PR Standards Starts With the Small Things

Will you join with me and other PR bloggers in a grassroots blogging campaign to help raise the perception of the public relations industry ... ... asked Alliant Group in Austin, Texas, in an email yesterday. Happy to, I replied. PR's been getting a lot of, well, bad PR lately, as illustrated by the lots of blogosphere discussion. Also see Colby, for the link) with some pithy suggestions on what Ketchum should have done once the scandal became public. Then take a look at CNN's report last week when The Public Relations Society of America says: "Public relations helps an organization and its publics adapt mutually to each other" (and see the PRSA page for a detailed analysis of this definition).