Google has removed the fees from its web analytics package, which should be a welcome bonus to AdWords users who may have shied away from it previously.
After Google picked up San Diego-based Urchin in March, it kept the name and fees in place. Now the company has dropped both, renaming the service
A site publisher doesn't have to be an AdWords user, or even have advertising, to use Google Analytics. The real benefit does come to advertisers, though.
Web analytics has been a very profitable field for third-party companies, particularly WebTrends and DoubleClick. Google's model of making free services available has primarily been one to vex the likes of Microsoft and Yahoo.
Now, firms like eBay, and now the analytics market, find Google cheerfully wooing their customers on price. One can only imagine the chaos Google could cause for the likes of McAfee and Symantec if it were to buy up antivirus and antispyware software firms and make those a freely available package.
David Utter is a staff writer for Murdok covering technology and business. Email him
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Urchin Goes Free, Becomes Google Analytics
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