Usability and the Retail Website

The ability to shop without leaving the comfort of your home - what a wonderful time to be alive! With more and more businesses starting websites, optimizing websites, and advertising websites it's like having the world at your finger tips. Literally. Shopping has never been easier, or at least that's what would be expected. The problem is that so many businesses drop the ball when it comes to website usability, that shoppers who go to a site to shop often feel one or more of the following: frustration, annoyance, distress, anxiety, disappointment, irritation, vexation, etc. Working with paid search campaigns specifically, Del.icio.us") | Yahoo! My Web