One of the things that social media is great at is soliciting and distributing user-generated video.
With all the platforms available now (from Um, yes. They do. And not just a little–a lot. Only 22 billion views of user-generated video in 2007. This is projected to rise to 34 billion views in 2008. So, yes, note to all clients, people are watching this stuff.
So the next question that always follows is some version of, "Really, what’s wrong with these people? Who watches this stuff?"
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