User Reviews' Effects On Sales And Search Results

To a business, user reviews can be a valuable asset.  They can also be quite a risk - what if the reviewers don’t like your products or services?  Yet, as usual, knowledge is power (unless you know that you’re screwed), and so here are four things to realize when it comes to user reviews.

These are not four things I found out on my own - as you’ll see, these tidbits relate to JC Whitney, a company with which I’m not too familiar.  Geoffrey Robertson, VP of eCommerce at JC Whitney, actually shared these tips at Internet Retailer 2007, and Greg Howlett was kind enough to relay them to the rest of us through