Using Advanced Segments in Google Analytics

I had a chat with on the Official Google Analytics Blog. He was asked by Google to make a post, as E-Nor is a Google Analytics Authorized Consultant and is very active on a number of Google Analytics (GA) support fronts.

The post in particular was about using advanced segments in Google Analytics when managing a successful eCommerce business. After breaking down a scenario with the CEO of a successful company requesting the numbers on sales between men's products vs. women's products, Alhlou offers three steps for obtaining information like this through GA (elaborated on in

"If a business is not measuring/tracking/trending/segmenting, I don't know how they can remain in business, or at least remain competitive in business," Alhlou tells me. "Less successful businesses can/should leverage the power of GA/Advanced segments to understand which campaigns are bringing the ROI, what actions are visitors doing on their sites, what their engaged visitors do on their sites, etc."

"All of that is very doable, and more," he added. "It needs some commitment by the business to invest in their internal resources and/or bringing in an analytics consultant to help create an analytics culture and start improving things."

As traditional search engine optimization tactics become less reliable in an

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