Using Analytics to Find Hidden Nuggets

We rely heavily on McDonalds and the current referring keywords consist of: McDonalds, McDonalds Restaurants, McDonalds Burgers, we would also like to see more traffic from phrases such as: Chicken Burgers, French Fries, Fast Food Restaurants, and Fun Food for Kids. - The popular pages report is another useful report, in this case I like to sort the report in ascending order of page views to help identify dead content on the site as well as the least popular pages. If there are pages that I feel should be getting more traffic I use internal search terms because they are vital in understanding what visitors are looking for on a site. Internal search terms can also help identify the content that a website should be offering in order to engage them (hopefully complete one of the site's conversions). - I also think that for sites who have sections that require log-in information they should be collecting user ids or user names. This will show organizations who there most active visitors are, which allows the organization to approach these users in order to get their opinion on the site's content/functionality. Not only does this make your organization appear more personable to its clients it also helps improve your site by getting advice from your most frequent visitors and biggest critics. There are lots more I can think of and if you're really interested send me an Comments Add to Del.icio.us | Digg | Reddit | Furl Bookmark murdok: Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

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