Knowing how well your Web site is doing is obviously important and in the session "Tracking and Results Analytics" the panel focused on the best ways to measure success.
Coverage of theCraig Hordlow, Chief Strategist,
Click Forensics, said invalid traffic diction is more than just click fraud.
Trends seen:
Like spam, bots and botnets are becoming sophisticated and difficult to catch. Almost 70 percent of all sites in Google AdSense and the Yahoo Publisher Network are made for ad sites or parked domains.
Over 22 percent of all invalid activity comes from outside the targeted geo area of advertisers.
Murdok Reporter/Anchor Abby Johnson contributed to this report.
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