In this month's issued of Wired Magazine, there was a profile of As unique as the concept is, the distribution strategy is even more so ... with Felix Beck, creator of Soundbombs, noting that "one can apply for the purchase of a Soundbomb - only those who deserve a Soundbomb, get a Soundbomb!" This has created significant viral buzz about Soundbombs and generated more than 2,500 requests according to the Wired article.
I love this concept not only for the idea behind it, but also for the distribution strategy that is keeping some amount of control and prestige behind the use of Soundbombs and keeping the artistic integrity of the concept intact.
Contrary to what some might think, I don't believe this means that there cannot be any marketing implications or uses for Soundbombs that fit into the philosophy behind the invention.
Rather, this purity of the idea - when associated with the right brands - could create an immensely powerful marketing tool that adds to a customer experience, connects with potential customers, and shows an added dimension to a product, service or experience that could otherwise have been lost. Here are just a few marketing situations I think could be ideal uses for a Soundbomb:
1. Street Donations for Charities - Imagine if you could amplify the message of volunteers soliciting money for charities by adding a Soundbomb close by offering more information about the cause before passersby are solicited. It would certainly be an interesting social experiment to see if someone on the street is more likely to support email to Felix to see if he agrees.
To learn more about Soundbombs, visit the watch a video of how soundbombs work.
http://rohitbhargava.typepad.com
Using Soundbombs for Marketing
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