Someone has taken Steve Rubel up on his tagtextual advertising idea and built a proof-of-concept site to demonstrate how it could work.
Canadian programmer Patrick Ryan wants to ride the wave of contextual advertising via tags before everyone else gets in on the fun. At least that's what he said on his Because this will be the first ever. It will get a lot of attention through the blogosphere and conventional media. The more people visit the site through the publicity of it the more the tagtextual words will be clicked on. Companies are forever looking for new ways to advertise so it's best to get in at the beginning.
Rubel was ruminating about the concept in January 2005 on his
Ryan listed work at an ad agency in his background, and said click-through rates for text ads were much higher than for graphical ones. His site differs a bit from Rubel's idea, as TagTextualAd.com would have particular tags within the tag cloud' lead to a sponsored tag.
Ryan described in the FAQ how this would work for advertisers:
So anybody will be able to purchase a series of letters (a word) and have those words link to their website. This will help companies to be identified by their brand but also by a generic word. For example, a car company could purchase the word car or automobile. All ads will be kept on the website for at least 5 years.
David Utter is a staff writer for Murdok covering technology and business. Email him
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Using Tags To Advertise
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