“There is only one thing worse than being talked about, that is not being talked about”
-Oscar Wilde
Yesterday I heard 37 Signals blog (via Accuquote asked their life insurance customers what they could do to keep them happy. Customers responded saying they wanted a phone call once a year to review their coverage. They felt like they were forgotten about and that they were paying for something that seemed like a black hole. The company assumed people wouldn’t want to be contacted but they did. When the company responded they got another bonus – people often wanted to upgrade their policies. That’s what they learned by asking.
Assign a Web AmbassadorTo keep the conversation going you need to join in and participate. He suggested assigning someone in your company to be an ambassador. Have them search the web and respond to questions, introduce themselves, thank people for their comments, and address issues.
Bloggers especially love to write about a company and get a response from them (I still remember my a post about the goodwill Fatwallet created with me by responding). Since blogs show the most recent posts first the positive post will show up higher in the search engines and on the blog itself.
Hope to get your feedback on how you have benefited from Word of Mouth Marketing in your business. What are you talking about lately? What companies stand out to you?
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
No comments yet. Be the first to comment!