The last two times the Utah legislature attempted to regulate keyword advertising didn’t turn out very well. It’s probably a surprise to many then (maybe not though) that the governmental body is giving it a third try, this time with a version as watered down as it is vague.
proposed legislation as the company tries to prevent competitors from using its trademark in keyword advertising. Though less disturbingly sweeping than previous iterations, which got a lot of attention, especially from Google, Eric Goldman at
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