Vespa Blogs to Shine the Spotlight on Customers

Today I am very proud to write here that CooperKatz's Micro Persuasion practice has secured a new corporate blogging engagement, and it's a big one - Vespa scooters. You can VespaBlogs.com. Piaggio Group - Europe's leader in the two-wheel sector. It re-entered the U.S. market in 2000 and now has dealerships in 85 markets, 15 of which opened in the last year. Vespa USA has contracted very expressive online customer evangelists. Given this, CooperKatz and Piaggio USA decided to try something unique. In the spirit of Jackie Huba and Ben McConnell's breakthrough book, the call for Vespa bloggers. It is also worth noting that Vespa and CooperKatz believe in complete transparency, which is why we announced this now when we posted CooperKatz's Micro Persuasion practice Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.