Vespa Launches Vespaway Customer Blog

Regular readers of my blog know that I am a big believer in empowering customer evangelists to act as a voice for your company. It's not right for every organization. However, if you have a product or service that the Micro Persuasion practice at CooperKatz is taking the wraps off interviews our two customer bloggers - Jonathan Ogilvy and Neil Barton - on their Blogspotting blog. Like she says, we were fortunate to find four great customers to blog for Vespa. Here are the Vespaway is the first of two customer-written weblogs we are rolling out for Vespa USA, a unit of Piaggio USA. The second will launch later this month. For background see my this article in the Wall Street Journal and the FAQ at Customer Evangelists Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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