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Viacom And Joost, Something New To Watch

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After squabbling with YouTube and demanding that they pull over 100,000 copyrighted videos two weeks ago Viacom has struck a deal with Internet television service Joost. Under the agreement, Viacom’s divisions including MTV Networks, BET Networks and Paramount pictures will provide programming on the Joost platform.

Viacom should help establish Joost as a legitimate alternative to both YouTube and traditional television programming. Joost has made some other deals with media broadcasting companies but the deal with Viacom is the largest to date.

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