Viacom Orders YouTube To Pull Clips

YouTube is involved in another showdown this time with media giant Viacom who is demanding that the video sharing site remove over 100,000 clips that are owned and licensed by the media company. CBS have had success promoting their content on YouTube and have been able to reach an agreement that has increased viewership. Viacom, YouTube and Google have not been able to reach a similar agreement. Viacom said," virtually every other distributor has acknowledged the fair value of entertainment content and has taken deliberate steps to concluding agreements with content providers." Mike Fricklas, Viacom's general council told the Mercury News that the company agrees that there is value in reaching YouTube's audience but they were taking a "zero tolerance" approach after sending YouTube thousands of takedown notices. ``We are asking to get paid,'' Fricklas said. ``Our content is very valuable and we think that has obviously contributed to YouTube's growth and to Google.'' Add to Del.icio.us | Digg | Reddit | Furl Mike is a staff writer for murdok for the latest ebusiness news.