A deal has been announced that will see Yahoo act as the exclusive provider of sponsored search and contextual ads to all of Viacom's web properties.
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Analysts and commentators have suggested that Viacom’s billion-dollar lawsuit against Google may have been as much a contributing factor as its confidence in Yahoo’s ability to effectively monetize traffic.
It appears that Google’s loss is Yahoo’s gain, at least when it comes to dealing with Viacom.
This deal is a gigantic shot in the arm for Yahoo, who earlier this year launched
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Viacom, Yahoo Sign Online Advertising Deal
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