Video Marketing Savvy

Video can give your marketing efforts a boost in a variety of ways. Here are two small, smart examples, at either end of the budget spectrum. Let's start with event promotion on the skinny. YouTube Makes Event Promotion Easy In the aftermath of a successful Philip Young created a video wrap-up and posted it to "London: The Movie" was created using a digital camera, Photo Story 3 and some podcast excerpts. It's a great way to build interest in a follow-up event without adding a line item in your event budget for a videographer (Hat tip to Ad Age (Sprite and LOST where I had to figure out the connection/payoff on my own. GM is doing more than cutting a sponsorship check here. They are creating customer good will and awareness by providing FREE access to VOD and tying themselves to the buzz of a popular show and VOD technology. This would be the polar opposite of what NBC created by pulling Del.icio.us") | Yahoo! My Web Kevin Dugan is the author of the popular FRCH Design Worldwide. Visit Kevin's blog: