Video - The New Display Ad

July 14, 2008

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Those who come across video ads are witnessing a shift from the prevalence of classifieds-style, vertically focused video ads to ones aimed at whoever finds them online.

Banner advertising for years represented the way to make money online, until Google took contextual search advertising and ran away from the field with its implementation of the AdWords service. Display advertising still held a solid place, especially with big brands looking to place their message alongside certain favorable content.

That was then. CI called for $4.3 billion in in-page and streaming video ad spending by 2011.