People searching for information and an understanding of the events surrounding the shootings on Virginia Tech's campus hit online news sites in droves.
Virginia Tech Tragedy Spurred Online News Boost
It's nearly impossible to embrace the unthinkable without some context. Fleeting images, sparse reporting, and few details led people to rush to a number of online destinations to find out more than what the television could tell them on April 16th.
AdAge reported how some outlets were buying paid search keywords on Google for "Virginia Tech shooting." At press time, ABC News, the New York Times, and a British outfit called The First Post were showing up as sponsored links. 
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