VisiStat vs. Google Analytics

I first came to know about blog post talking about it and was quickly contacted by a marketing rep wondering if I wanted an extended trial version.

Naturally, I took advantage of their generous offer. VisiStat has now been collecting data on Reports and Data I've heard that Google's numbers (page views/visitors) are slightly lower compared to other analytics vendors and I notice this almost consistently when I compare my Google numbers to that of my HBX's path analysis so Google's and VisiStat's pathing reports really don't stack up. I know I am comparing Google Analytics and VisiStat but SiteCatalyst and HBX make it much simpler to see abandonment rates and determine pathing trends. Having Google AdWords reporting with in the rest of the analytics is a nice bonus when having to compare organic vs. PPC performance. VisiStat offers many different reports all with easy to read charts and numbers. When viewing summary reports such as their "Visitor Totals" report I am able to segment to see visitors by hour with a single click and then further segment that hour down to Referring URL, ISP information, Geo Location and content viewed with an additional click. A standard piece of functionality that they need to add consistently to all their reports is the ability to see data for a selected data range, rather than just the top X or a summary of all-time data. However, unlike Google, VisiStat's reports are always real-time, in fact they have a report which shows visitors' activity as they are browsing through your site. [Google Analytics: 7/10] [VisiStat: 7/10] Bang for the Buck It's difficult to compete with something that's free of cost, such as Google Analytics, but with starting prices of $15-19/month, VisiStat comes pretty close. Google's product is free and now can be setup within AdCam (campaign management trackers) and PageAlarm (website monitor) can be added for less than $10/month each. [Google Analytics: 9/10] [VisiStat: 7/10] I would recommend VisiStat to users who need up to the minute tracking, need to know specific detail about every single visitor and want the ability to expand their product with different modules down the road. Users who are more graphics oriented will also prefer VisiStat. I would recommend Google Analytics to users who need to determine the true performance between PPC and Organic performance. Users who need to provide quick snapshot summaries to different levels within an organization should also take advantage of Google Analytics (pre packaged dashboards). On the topics covered, Google has an edge regarding ease of report usability and quality of product for the price. I feel that both of these analytics solutions are robust enough to help a company make educated marketing decisions when segmenting and analyzing user behaviour. There are Pros and some Cons of both but if you have an individual who can make sense of all the statistics, can provide insight with the metrics, can segment everything and understands your company's goals your organization can definitely take advantage of either product. Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com

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