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Volvo Spreads the Word with SMM

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Social Media Marketing. Social Media is the latest buzzword to describe the phenomenon whereby almost everyone is talking to almost everyone else via Internet websites such as YouTube, Flickr or MySpace. Now the marketing for the Volvo Cars is tapping into such media.


Volvo S80
We're not just talking blogging here, although that's included too. As AutoNews mentions, the directive from road test editor
I received a call from Matchstick and he followed up with an e-mail, which started off:

Word-of-mouth marketing has now morphed into Social Media Marketing (SMM). Spreading the word in cyberspace is clearly much more powerful than directly going The All New Volvo S80
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