Time and place shifting have become more important to people when it comes to viewing television. Tivo and other technologies indicate how this demand has shifted power slightly from the broadcaster to the consumer.
Fall 2006 VON conference in Boston. Like the lyrics in the (We'll disagree here, since Apple did this last year with its TV episode download announcement. They started with ABC/Disney and it expanded from there. - David)
The advertising industry, particularly those on Madison Avenue that have been enriched for years by conventional broadcast ads, haven't fully embraced the concept of online video advertising.
"The last person to this party is Madison avenue," said Kozik. "I'm still fighting with agencies that simply want to take the 30 second ad from television and put it in front of web video clips." That just annoys the consumer watching the video.
Dunn summed up that contention. "The relevance of the 30 minute network TV broadcast is not there anymore. It is a challenge to them to make us interested again."
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David Utter is a staff writer for Murdok covering technology and business. 
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