Vuitton Bags Win In Google Case

Selling trademarks to competitors with AdWords may be a practice seeing its end of days at Google, as luxury brand Louis Vuitton declared victory after a French court ruling. A word of advice to Googleplex denizens: you may wish to keep your Taiga bags at home after today, considering the broadside fired by reported. Vuitton was furious that Google's search ads displayed links to sellers of counterfeit Vuitton merchandise alongside legitimate resellers. Google will sell trademarks as keywords to competitors, and allow their use the trademarked term in an AdWords advertisement's text. Google's a case with direct insurance seller Geico in September 2005, while a similar suit Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: David Utter is a staff writer for murdok covering technology and business.