The world's biggest retailer issued apologies after discovering several prominent African-American themed films listed as "similar items" for titles like "Planet of the Apes." A "completely unintentional" employee error at Walmart.com saw four movies grouped with a number of DVD box sets a year ago, the Washington Post The blog Firedoglake, run by Jane Hamsher in Oregon, posted news of the combination yesterday afternoon under the heading "So Wrong." The incident illustrated how quickly a firestorm can build on the Internet. Two minutes after the post appeared on Hamsher's blog, it was up on the Crooks and Liars site. Within hours, more than 100 comments were posted to that site, questioning such things as Wal-Mart's agenda and the technicalities of mapping. Mapping titles to one another gives Walmart.com and other sites the opportunity to cross-sell extra items, in this case movies, to customers. The issue with Walmart's site has since been corrected, with Walmart offering apologies for the situation. A follow-up Del.icio.us") | Yahoo! My Web David Utter is a staff writer for Murdok covering technology and business.
Wal-Mart Embarrassed By Movie Listings
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