The early birds are rising earlier this year as searches for Black Friday-related websites spike a bit earlier than last year.
Wal-Mart is the biggest offline winner in that search as its online presence enjoyed the most Black Friday traffic for the week ending November 10, followed by Best Buy, Circuit City, and Sears.
"Much to the chagrin of some retailers, shoppers are well-aware of the leaked promotions and are able to plan their Black Friday purchases before Thanksgiving arrives. While some retailers resist having their sales announced prematurely, others are embracing these sites as a customer acquisition opportunity."
Hitwise U.S. Retail Index Top 20 WebsitesRanking By Market Share of U.S. Visits for Week Ending Nov. 10, 2007RankNameDomainMarket ShareWeekly Percent ChangeAmazon.com
www.amazon.com
11.49%
1%
Walmart
www.walmart.com
6.72%
5%
Target
www.target.com
4.64%
9%
Half.com
www.half.ebay.com
4.29%
-25%
Yahoo! Shopping
shopping.yahoo.com
3.18%
-1%
BestBuy
www.bestbuy.com
2.57%
8%
JC Penney
www.jcpenney.com
2.41%
4%
Smarter.com
www.smarter.com
2.38%
-1%
Overstock.com
www.overstock.com
2.33%
18%
BizRate
www.bizrate.com
2.27%
-3%
TOYS 'R' US - USA
www.toysrus.com
2.18%
10%
Shopzilla
www.shopzilla.com
2.01%
2%
QVC.com
www.qvc.com
1.96%
1%
Sears.com
www.sears.com
1.91%
16%
Circuit City
www.circuitcity.com
1.89%
3%
Dell USA
www.dell.com
1.86%
1%
Ticketmaster
www.ticketmaster.com
1.77%
10%
Lowe's
www.lowes.com
1.35%
4%
The Home Depot
www.homedepot.com
1.32%
-4%
Kohls.com
www.kohls.com
1.27%
7%
*Note - The Hitwise Retail 100 Index does not include websites from the following categories - auctions, classifieds, computer manufacturers, relationship sales, reward point collecting and home entertainment – music download, DVD and video game rental. Data based on the Hitwise sample of 10 million US Internet users.
Source: HitwiseIndeed that chagrin has extended to cease-and-desist orders from companies like Wal-Mart looking to quell webmasters' leaking of prices in advance. Wal-Mart recently sent out the C&D's to FatWallet for similar breaches in years past. However, it is not clear if there is actual legal basis to their demands as factual information cannot be copyrighted.
Amazon continues to be the most-visited Website in the retail category, receiving 11 percent of all visits, followed by Wal-Mart, with six percent.
Just what, exactly, are the people looking for? If Hitwise's top product searches are any indication, they're looking for iPods, Wiis, Uggs, Xbox 360s, and Playstation 3s.
Top U.S. Search Terms Driving Traffic to Shopping & Classifieds CategoryFor the week ending November 10, 2007Top Brand Searches Top Product Searchesebay
ipod
craigslist
wii
walmart
uggs
ebay.com
ugg boots
target
ipod touch
best buy
xbox 360
amazon
ugg
amazon.com
ipod nano
sears
playstation 3
craigs list
ipods
Source: HitwiseSuggest a Correction
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