Wal-Mart is threatening legal action against some Web sites that may release its Black Friday ads in advance.
Wal-Mart lawyers have sent letters to the Web sites warning that publishing the ads before their official November 19 release date violates Wal-Mart's copyrights. One such Web site that has received an email from the retailer is
Olson had been able to leak Wal-Mart's Black Friday deals for the past two years. "It appears to me that Wal-Mart knows their ad is going to get leaked and is doing whatever they can to intimidate me to prevent the information from being leaked and posted on my site," he said. Olson said that the Wal-Mart Black Friday ad is one of the most popular on his site and that they receive 2 million clicks on the ad between October and November. He said Gottadeal.com receives a small percentage for any product purchased on walmart.com through the sites links. Olson said he receives the ads from people who design them or print them and that he has not received an ad this year. He has not decided what he will do but did say it would be a blow to the site if he were not able to post the Wal-Mart ad.
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