Modern participants will liken the Wallop site to the growing online communities with virtual goods, while older geeks may see the glimmer of a hint at places like Black Sun or Walled City. Wallop wants visitors to find self-expression and Flash developers to profit from creating mods for the site's users.
Wallop out into a stand-along company, the firm's VP of Product, Scott Arpajian, told Murdok. Wallop is a next-generation social networking platform that brings along a marketplace for virtual goods created in Flash.
There is plenty of precedent for interest in virtual items, notably in games like World of Warcraft along with Korean-built Del.icio.us | Digg | Yahoo! My Web | Furl
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David Utter is a staff writer for Murdok covering technology and business. 
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