You may have read about the online Experian Hitwise, Walmart was the top retail site on Thanksgiving Day, and Amazon was the top retail site on Black Friday.
Where did you spend your dollars on Thanksgiving/Black Friday? comScore, has provided its own Black Friday stats. They also have Amazon on top, with Walmart in second place. Here's a look at a couple of their charts:
"Black Friday, better known as a shopping bonanza in brick-and-mortar retail stores, is increasingly becoming one of the landmark days in the online holiday shopping world," says comScore chairman, Gian Fulgoni. "The $595 million in online spending this Black Friday represents the second heaviest online spending day of the season-to-date and a double-digit increase from last year. While this acceleration in spending suggests the online holiday season may be shaping up slightly more optimistically than anticipated, it may also reflect the heavy discounting and creative promotions being put forth by retailers that now encompass the use of social networks such as Facebook and Twitter. Cyber Monday – the traditional kick-off to the online holiday shopping season – and the subsequent weeks will be the real test for how online retailers fare this season. That said, this is a very encouraging start."
"Much attention has focused on Amazon and Walmart this season, and both retailers performed particularly well online on Black Friday in terms of attracting visitors," adds Fulgoni. "We will be watching closely to see how these retailers perform during these next critical weeks of the season."
Everyone expects Amazon and Walmart to do well during the holidays season. It would really interesting to know how the smaller businesses are doing. Do you run a retail site? How have your holiday sales been thus far? What kinds of promotions have you run? Amazon and Walmart Engage in Price War
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