Walt Mossberg Comes Out Against Google Autolink

Walt Mossberg weighs in on Google Autolink in tomorrow's paper (WSJ.com subscription required). Basically his stance is consistent ... ... with what The article will find its way onto Walt's ~~ Snip ~~ If the principle behind AutoLink were to take hold, there would be nothing to stop Microsoft from adding a feature to Internet Explorer that would replace the ads on a Google search-results page with ads sold by Microsoft's MSN service. I've had long conversations about this with senior Google officials, and they say they are actively considering changing the way the AutoLink feature works so it might not actually alter the Web pages themselves. They note that the feature is a work in progress. But the Google officials also insist their first principle is user convenience. ~~ Snip ~~ I take a back seat to nobody in favoring user convenience, but, as with most things in life, every principle must be balanced against others. In this case, that balancing principle is the right of Web publishers to control the content and appearance of their own sites. Users wouldn't benefit if the Web became a sea of uncertainty, where anybody could alter every Web page. This is all consistent with what Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

He authors the