Brick-and-mortar commerce has a powerful ally in the Internet, as many people research a potential purchase online first before heading to a local business to buy. Jupiter Research said in its US Online Retail Forecast for 2006-2011 that such offline influence will add up to more than a fistful of dollars. By 2011, analysts anticipate offline-influenced sales will hit $1 trillion, representing 40 percent of the market. It's a scenario that could have offline retailers turning to online specialists for help. Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.
Want Offline Sales? Place Product Info Online
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