I recently got feedback from an SEO Book buyer who stated that invest in change and limit the amount of advertising you show on your content that you are activley marketing (at least while you are actively marketing it).
If you can't leveraging viral marketing, and/or getting free exposure.
What people you don't know think of your site is a quick and cheap source of feedback on how to make it better. If something is important to you do not accept no. If you do accept no, learn why they said no and make something that is easier to say yes to. The same goes for requesting being featured on a site, buying reviews, sending out link requests, asking to be published, etc etc etc.
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