Warner Music Group signed a deal with Internet video provider Brightcove that will spread Warner-owned videos around the web in a free, ad-supported form.
 Sire, Atlantic, and Elektra labels to embedded video players on the pages of Warner's own websites. Users will be able to view and share artist performances, interviews and music videos for free, with Warner taking a cut of the advertising revenue that their videos generate. Warner <a href=)
signed a similar deal with video-sharing leader YouTube on September 19th, where it also brought video content to users in a free, ad-supported form. Unlike the YouTube deal, however, Brightcove will simply manage and publish the Warner videos on Warner's own websites rather than that of a third-party/
A key element of Warner's strategy in both partnerships seems to be maximum exposure. Warner has granted users of both YouTube and Brightcove the right to use Warner videos on personal blogs, websites, MySpace pages or any similar Web venture. In addition for benefiting from joint ad revenues, WMG seems to recognize that such viral sharing of their content on the Net is likely worth more in word-of-web advertising than any ad revenue could ever be.
The counterpoint to WMG's web-friendly approach has been the Universal Music group, which has taken a hard-line stance against sharing of its copyrighted video content. Universal aren't invincible, and the coming months may well test the legality and business model of YouTube and similar sites.Check out the Brightcove homepageRelated Articles YouTube to Feature Video from Universal, Sony, CBS Google May Purchase YouTube for $1.6 Billion Master Chief Meets John Cleese YouTube Infiltrated by White House Untouchable YouTube Deletes 30,000 Videos
TechFreep.com, an online publication dedicated to daily technology and science news. He holds a bachelor's degree from the University of Michigan, Ann Arbor, where he majored in Film and Video studies with a sub-concentration in screenwriting. While only a minority of Mike's formal education encompassed the technology field, he has worked as a web developer, a freelance web designer, and has been a tech enthusiast for the better part of his life. 
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