Washington Post Helping Bloggers Monetize

October 10, 2007

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More newspapers Web sites are now embracing and partnering with bloggers in an effort to increase readership and revenue.

"Any new information source is a potential competitor to a local newspaper. Smart newspapers are figuring out they don't have to fight with those competitors -- they can make alliances with them," Robert Niles, editor of the Online Journalism Review told the L.A.

The Houston

Kinsey Wilson, executive editor of USA Today, summed up the concept of newspapers and bloggers forming alliances. "The walled garden is dead. We're living in an era of distributed content," he said