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Washington Post Predicts Interactive Success

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Silly name, but predictably intriguing, Predictify has made its way onto several major newspapers' and blogs' radar, and now onto their webpages. Washingtonpost.com is the latest to partner with the crowd-sourcing prediction platform, joining up with the New York Times, the San Francisco Chronicle, and ReadWriteWeb, among others.

On its website,
If you're really good at predicting, you could make some money. Predictify offers Premium Questions, posed by sponsors, and the especially prescient can earn a little of the pot just by being right all the time.

At issue on the

In rocky times for the newspaper industry, major news sources are turning more and more to developing their online presences to attract readers and offset losses in their print divisions. Though late to the game, national papers especially have widely adopted blogs as part of their formats. Increased interactivity appears to be a new part of the overall strategy. 

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