Contextual advertising has performed well for lots of marketers, but behavorial targeting for ads has started to surpass it in terms of performance. Both of them lost some gains in the percentage of marketers benefiting best from them. Search engine optimization picked up what they lost. Oh, paid search lost a little bit too.
Our readers won't be surprised to learn paid search proved best at return on investment (ROI) for 2006. Attendees of the Marketing Sherpa that out of several approaches, paid search was ROI gold.
In the eMarketer
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Way To Go, SEO!
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