In traditional media an entire industry rose out of advertisers' need to audit emerging formats. We haveArbitron for radio, comScore and Federated Media, Know More Media, Podshow, Gawker Media and Nielsen BuzzMetrics is best positioned to develop the kind of syndicated research marketers crave, but I think this could be anyone's game to grab if they act fast. Add to document.write("Del.icio.us") | Yahoo! My Web Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
We Need Auditing
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