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Web 2.0 Expo: Human Needs Drive Social Web 2.0

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Web 20 Expo Human Needs Drive Social Web 20

I recently read a insightful
Thinking about the future of the social web can be overwhelming - particularly if you look at the quantity of new sites and technologies that are being launched each day.  While we may not suffer from the same overfunded hype of the early 2000s,

  1. Search - There is no doubt search engines are the dominant tool for finding information online.  More recently, the search for meaning is about more than using powerful algorithms to offer hundreds of thousands of search results.  The
  2. Share - This is a broad concept that includes each of our desire to share our thoughts and expertise, as well as the cause related side of this which includes sharing wealth or supporting causes one believes in.  New tools for giving, and new sites for sharing expertise fit into this category.

    There may likely be other core needs that could be included on this list, but thinking about Web2.0 in terms of these categories will help me to evaluate new sites from the show as well as new thinking and opportunities for marketing.  Check back tomorrow for a recap of some highlights from the Web2.0 Expo as well as a list of examples of sites and services that fit each of these categories ...

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