Web 2.0 for Event Promotion

December 3, 2007

2 min read

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How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here's a checklist of what I did to promote an upcoming workshop I'm teaching at flyte called "How to Plan, Build and Promote a Business Blog."

Published the event on the on my page and as part of the flyte log, our free, monthly email newsletter.)

Added it as an class through Craig's list
Added it at MaineBiz's event calendar.

Submitted to Maine Public Broadcasting Network's event calendar.

Posted it to my flyte blog: web marketing for small business blog (again, at least twice.)

Posted to Podbot, del.icio.us/events, Technorati, and Joan Stewart, the Publicity Hound, through EventCrazy.com that way.
I also plan on submitting this event to the print versions of MaineBiz and the Portland Press Herald.

Will I do this for every event? Probably not, but I will try and track which channel is bringing me attendees, by asking everyone at the event.
Your Turn: What tools do you use to promote your events in this 2.0 world? Leave your suggestions in the comments section below.