People who hold positions as end users on corporate networks have been creating havoc for their IT departments, as they seek out and implement Web 2.0 sites without the expressed permission of the corporate tech bureaucracy. Marketing VP Nick Cavalancia of It comes down to a control issue, and in many companies the firm wants the control. IT serves as the clutching fist and the voice that says 'no'. When it comes to Web 2.0 services, where people can and want to customize everything that touches where they interact, that fist may as well try grasping sand.
The problems between the two sides come down to communication, which is where most conflicts stem from anyway. The rank and file can argue about how something new and widgety does wonders for their workflow, but if upper management isn't backing them, the IT department probably opts to come down hard on these disrupters. That leaves the big question: how do you convince those over IT's head that a Web 2.0 site really benefits the company? It's a case by case question, but the answer always should show an improvement to revenue opportunities, or a quantifiable cost savings. Executives may or may not be technology heroes when it comes to understanding how a web page can refresh content within itself without reloading, but they do comprehend money. Efforts that the enthusiastic Web 2.0 tech adopter can make to show the top decision makers this should alleviate the strife between the workers and the IT department.Web 2.0 Orders Chaos For IT Pros
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