Web 2.0: What It Means for Politics

The Democrats gained control of congress in this past November's midterm elections. Analysts believe that, at least in part, the failure of the Republican Party to retain congressional power is due to its hesitation to adopt modern media strategies to work in tandem with traditional campaign techniques. Here at Murdok, we talk a lot about this obscure beast we like to call Web 2.0, and well tell you just how vitally important it is to the future of everyone. At times, the comparisons might seem a bit melodramatic, but sometimes... yes sometimes... there are instances where the relative importance of the topic is actually proportional to the hype it's given. Don't believe me? Well, you might want to talk to the remnants of the GOP leadership on Capitol Hill, who can be found still licking the leftover wounds from November's mid-term elections. Some will point to a public desire for policy change, and others will credit scare tactics for the Democratic victory, but the real reason that they won may have less to do with rhetoric and more to do with tapping into the power of Web 2.0, and marketing a political platform to an already plugged-in audience. So how is the Republican Party supposed to recover from this? Simply put, the party is going to have to take a leap of faith into the 21st Century, and embrace the new and innovative tools at their disposal in order to gain back a virtual constituency. The Neal Boortz podcast and daily video blog. That guy is a riot. Add to Del.icio.us | Digg | Reddit | Furl Joe is a staff writer for latest ebusiness news