Contentinople Insider has released a
The report shows that advertisers are migrating to new digital networks to support online video following the 2008 trend of consumers flocking to sites that offer it. There are advertising networks that target advertisers with their platforms, as well as others that target Web publishers.
Some other interesting takeaways from the report include:- Spending on Internet video advertising is poised to take off, with advertisers using pre-roll advertising and other linear ads, in addition to interactive overlay ads to reach viewers.
- Web publishers and advertisers must reduce the cost of running video ads online face in order to sell video advertising.
- The Interactive Advertising Bureau released guidelines for digital video advertising in May 2008, covering several ad formats. The report summarizes these formats.
- While video advertising represents a small percentage of media spending today, it is expected grow to $850 million in 2009.
Online video is still in its infancy. Even YouTube has only recently began
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