Website Usability Lessons Still To Learn

Via Boing Boing, I came across an interesting report on how people react to advertising when visiting websites. No prizes for guessing the most hated advertising technique - WebProWorld Firefox) does an excellent job at blocking them. Neilsen Norman Group, on executive summary on the website does have some very useful info on areas of web design and usability that is most helpful from a PR point of view. It's what journalists need that's the interesting thing, as the research points out: The Web is one of the most important research tools for journalists. When asked how they would get basic information about a company, all the journalists in our study said that they would begin by doing some Web research. About half the journalists started by visiting the target company's website; the other half started by searching an outside service (mainly Dow Jones Interactive and NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at NevilleHobson.com