The WebTrends Marketing Lab continues the genesis of analytics in shifting the focus from broadly-aimed campaigns based on general website usage to a more discrete relationship based on the specifics of individual visits to a site. Many Webmasters know where visitors end their visitors. They can use software to follow a user's path through a site and see all the point hit from start to finish. What they have not been able to see were how those visits may relate to one another. I took in a demonstration given by here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo! My Web David Utter is a staff writer for Murdok covering technology and business.
WebTrends Aims For Relationship Marketing
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