Weinberger Tells PR Pros to Accept the Unfiltered Message

Blogging God Dr. David Weinberger, co-author of The Cluetrain Manifesto and a well-known blogger himself ... ... spoke to ITWorld about the "the days of Anal Retentive PR are over. "Bruce Taylor: Let's go over to the media side, because I think that is where there is a huge amount of interest right now. Here you have industrial, organized media terribly concerned and terribly interested in what's going on with this insurgency that they don't own and control. And then the other piece of that is how intrigued marketers and particularly PR people are in the use of blogs as a way to flog, rather than to inform or to share or communicate. Where are we going ethically with this? Link: Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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