Wendy's public relations team has received high marks from the media on their handling of the recent "San Jose Incident."
Wendy's approach? The New York Times
Found an error or have a suggestion? Let us know and we'll review it.
Even when the pope passed away, it still got coverage."
Now that the hoax has been shows us that the fast food chain is minimizing any national reference to the incident. But its job is on the crisis front is just beginning.
After any crisis, you must rebuild your brand. The New York Times has another Wendy's Ace PR Effort
Kevin Dugan is the author of the popular FRCH Design Worldwide
Visit Kevin's blog:
Suggest a Correction
Wendy's Crisis Communications
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!