What a Difference a URL Can Make

Research suggests using fresh, unique URLS "perhaps per campaign or even per publication" to generate interest. As an example, she mentions a recent Burger king campaign utilizing the haveityourway.com domain.

I would suggest at the very least using a memorable, easily spelled domain name like I talked about in stressed before for encouraging more customers to turn to the web, particularly for brick and mortar business looking to expand their online identities. It's a no-brainer for those businesses who exist strictly online that are already seeking print advertising.

Think about print ads that have inspired you to find a company's website. What was it about the ad that made you want to learn more by way of the Internet? Odds are it was probably the URL there pointing the way.