Visits to toy sites saw a surge during the month attracting 18.6 million visitors, representing a 14 percent increase over June. Toy R Us led the category with 6.6 million visitors, followed by LEGO with 2.9 million and Disney Shopping with 1.6 million.
Visits to teen related sites also saw a spike in growth, with the category up 10 percent to 29.7 million during the month. Alloy Digital Network was the most popular attracting 11.6 million visitors (up 15%). Zwinky had 6.8 million visitors (up13%), followed by myYearbook with 5 million visitors (up 8%) and Nickelodeon Teens with 3.2 million visitors.
Google sites remained the most visited property in July with nearly 158 million visitors, followed closely by Yahoo sites with 156.5 million visitors and Microsoft sites with 129 million visitors. Facebook moved up again in the rankings to the number 5 spot, making its highest-ever ranking. Answers site climbed 5 spots to #26 with 28.4 million visitors. Gorilla Nation moved up 4 spots to #31, while Twitter moved up the rankings to the #42 position with 20.1 million visitors.
AOL's Platform-A led the July Ad Focus ranking, reaching 91 percent of all Americans online. Yahoo Network ranked second, reaching 88 percent of the population, while ValueClick Networks ranked third with 83 percent reach.
Yahoo sites and Microsoft Media Network each climbed one spot grabbing the #5 and #9 positions, respectively. Google climbed two spots to the #8 position with a reach of 77 percent.
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